The perception of beauty has been warped for centuries by the imposition of unrealistic beauty standards and size stereotypes on women.
Women who didn’t conform to these standards used to be humiliated and embarrassed, but thankfully those days are over. It’s become increasingly common for people to publicly reject narrow beauty standards and declare their support for people of all sizes.
The Growth Of Size-Extended Clothing
Because of women’s growing comfort with their own curves, the fashion industry has undergone seismic shifts in response. Plus-size clothing has become increasingly mainstream as the movement toward body acceptance has gained momentum. Curvier ladies can now feel confident wearing any style of attire thanks to the availability of clothes in larger sizes.
Meaningful Contribution of Plus-Size Clothing
An analysis of projected demand for plus-size products between 2015 and 2021 found a total of $5.8 billion. Over time, plus-size clothing has gained a lot more popularity and significance.
Lifestyle International’s senior vice president of marketing described the plus-size market as “hugely demanding” and “still under-serviced” during a recent interview. Nexus, their brand for larger women, caters to this expanding market with cutting-edge apparel options. The collection reflects the unrestricted spirit of the style that permeates it.
Stress Caused by Social Media
According to experts, a good social impact is another possible cause of this shift. A fast-growing market in the West is clothing for people who are plus size. Women between the ages of 18 and 65, more than half, wear a size 14 or larger. A growing number of women are speaking out against online body shamers. Perhaps they even influenced stores to create clothing lines for larger sizes.
Put Under Peer and Societal Pressure
The first thing people think of when a dress doesn’t fit is that the body is flawed. Women who are plus size may encounter unfavourable service and product rejection at various retail outlets.
The workplace, the family, and even social media may all be hostile places for persons of larger sizes. People have a fixed idea of what constitutes attractiveness when it comes to things like complexion, weight, hair length, hair texture, and many more.
Plus-sized fashion is veritably crucial to inspire those folks and reassure them that there is nothing wrong with being else-sized, and we can thank the plus-sized fashion influencers in India for starting the movement and spreading so many good vibes.
Bullying And Body Shaming
There are times when conventional weight loss obsessions like anorexia result from body shaming and bullying. It’s time for celebrities in the fashion industry to use their influence on social media to encourage others to love their bodies as they are. In India, only a select few companies carry extensive sizes 14 and up. To grow their customer base and fulfil their social obligation, every clothing and lingerie company needs to dedicate a specific area of their website to plus-size women.
Inclusion Is Essential.
In addition, millennials value diversity, which is why young designers like Simia are trying to make clothes that flatter a wide range of figures. The demand for larger sizes has spread beyond the lingerie and athletic markets. Examples of companies that sell plus-size athleisure items include Goddiva.
Aspects of the Economy
One possible explanation why certain brands don’t offer plus sizes is the high price. Manufacturing patterns larger than the sample size, or adjusting sleeve or skirt length to accommodate larger quantities, may result in higher production costs. However, technological advancements are expected to reduce these expenses in the future, according to fashion experts.
Prestigious Fashion Participation
As demand for plus-size clothing grows, more and more luxury labels are taking notice. Amazing new plus-size fashion trends have emerged as a result. It has also led to an uptick in the employment of plus-size models. Models like these are steadily gaining attention and posing a threat to traditional ideas of beauty all around the country.
There is hope for women everywhere as the era of body-positive plus-size fashion ushers in the end of repression and destructive degradation of their outer look. Women of a larger size are no longer resorting to shopping in the men’s department. New brands have launched size-inclusive collections, furthering the notion that attractiveness transcends conventional standards of size.
Many individuals have come forward to express their enthusiasm for plus-size clothing, which has led to an increase in the sector’s economic weight. It’s remarkable how many people’s lives have been affected by this seemingly insignificant shift in style. Goddiva is a marketplace for plus-size clothing, where both producers and retailers may be found. When it comes to Plus Size Collection remove a barrier by making the user feel beautiful and confident in their own skin.