Examine your WooCommerce site’s previous festive campaigns.
Know the mission, purpose, and reason for existing for each audited operation.
‘Larry Sawyer’ is a fictional character created by Larry Sawyer.
It’s critical to remember your customers in addition to assessing your sales and revenue from the previous year. You should thoroughly examine your prior year’s holiday marketing in order to determine how your customers’ purchasing habits have changed.
It could now refer to more than just the most recent product trends and models on the market. It will also refer to the customer’s age group, geography, tastes, channels, and a variety of other characteristics.
As a result, an examination of the previous year’s festive marketing effort is required. This audit will be the voice of your customers to you!
4. Use Personalized Giftings to Increase Customer Loyalty
Customer happiness is insignificant; customer loyalty is invaluable.
‘Jeffery Gitomer’ is a character in the film ‘Jeffery Gito
Customers are more likely to stay connected with you if you give them gifts and thank them for coming to your store on a regular basis. Customer loyalty is the most critical procedure for any company that wants to engage and communicate with customers on a more personal level, making them feel important. Customers will return to your store if you reward them with points, further discounts, gift cards, and coupons. As a result, your customer retention rate will improve.
Top firms from a variety of industries have implemented loyalty systems into their regular marketing campaigns, and their results have improved dramatically.
As an example,
Shoppers Stop, a popular clothes and apparel retailer, has piqued the interest of its customers by launching a points and rewards programme in which customers collect points every time they purchase and can then redeem those points for attractive deals and discounts.
5. Quickly adapt to market trends!
Trends change in the blink of an eye not just in the fashion sector.
Almost every organisation encounters a shift in trends, whether it’s in the products they’re selling or the marketing strategies they’ve used.
If you’re planning a Christmas marketing campaign or coming up with marketing ideas for this holiday season, make sure to look at the current market trends.
QueensGreenCanopy, for example, has taken the effort to offer trees to individuals who are unable to plant their own despite their desire to do so.
6. Collaborate with local merchants and retailers
Fusion is about discovering human-centric solutions outside of the confines of a firm.
The market is changing, and the way that industry operates is changing as well. Creating fusions and inventing something new grabs more attention than typical customer service approaches. As a result, engaging with local vendors and/or forming cross-industry alliances allows you to broaden your reach and better serve your clients.
As a result, it develops an ecosystem of cutting-edge experiences, customer analytics, and the entire digital platform, which includes marketing tools and social media accounts. Furthermore, this ecosystem caters to your customers’ demands in a holistic manner.
In fact, in the world’s fastest-growing economies, collaborating with local suppliers is unavoidable if you want to succeed in the market.
7. Email marketing will never go out of style!
Many mediums lack the potential to create valuable, personal touches at scale, but email does.
David Newman (David Newman)
During the holiday season, email marketing continues to be the most popular form of marketing. Regardless of what you’re selling, an email is an effective way to generate a large number of targeted sales.
People are more tolerant of promotional mail such as offers and deals during the festive hour sales, according to marketing surveys. As a result, throughout the holiday season sales, don’t be afraid to offer your branded material and ideas. Email marketing are also beneficial to eCommerce website operators because they allow them to retarget lost or abandoned cart sales.
8. Take Your Time When Creating Your Resources
Resources are hired to provide results, not to provide justifications.
Wealth of Words, by Amit Kalantri
When done correctly, we all know how effective content can be in attracting and engaging traffic. As a matter of fact, different sorts of content appeal to different segments of the audience.
So, this Christmas season, plan a range of content for your holiday marketing campaign strategies. Develop your resources, such as images and videos, and think about how you’ll utilise them to build your portfolio and show off your company’s aesthetics.
If you’re a product vendor, you may organise a photography campaign to collect images and create Pinterest storyboards. Alternatively, you can make numerous movies for your products, customers, and their experiences and put them on video sites such as YouTube or other social media accounts such as IGTV, Pinterest, and so on.