Since the online-trading market has gone through considerable changes due to global economic transformations around the world, e-commerce trends replace one another, adjusting to the needs and requirements of the target audience. User demands are becoming more challenging for the companies offering ecommerce software solutions services. The relevance of the features implemented by ecommerce businesses swiftly changes its direction, making the organizations engage in the race against time for being clients’ number one choice.
E-commerce trends in 2021-2022 are linked to economic realities that dictate new conditions for the business owners. All-encompassing transformations force the companies adopt a new way of maintaining business online. This article will assist you in choosing the right trends for your ecommerce business and keeping up with the changes in the market.
Making it possible to purchase goods while watching videos
Video content has become one of the most popular ways to attract customers long ago. Short engaging videos are excellent for attracting potential users, advertising products, and generating consumer flow.
Videos allow the viewers to understand whether a certain product suits them in terms of covering their needs. Even images of the highest quality can’t convey the product’s benefits to the same extent as videos.
That is why so-called live shopping became a new trend for ecommerce businesses; when a user can obtain the products while enjoying videos or online broadcasts. In this case, a link to a product is attached under the video allowing the clients to place an order right away and confirm it in just a few clicks.
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Consumers admire this trend; not only does it perform a selling function, but also entertains potential buyers. Due to numerous marketing analyses, sales made during online broadcasts are attractively high. This largely happens because people find satisfaction in their desires being instantly implemented in reality. You can pay attention to video content created on social media networks, such as YouTube Reels, TikTok, and Facebook.
Supporting the purchases by the voice search
The use of voice assistants and voice commands when purchasing or placing orders continues gaining the ground. Google Assistant, Alice, and Siri are almost indispensable for some users. After all, not employing the keyboard or mouse and having a possibility to use technologies for multitasking is an alluring option for customers. Voice assistants are most frequently applied by people between 18 and 30 years old surfing the Internet to find various goods: inexpensive appliances, groceries, and household items.
In our modern realities, voice search is focused more on selling low-cost products requiring minimal efforts to order. In the future, more and more companies will test and integrate this tool into their marketing strategies. You can set up voice navigation on the site and optimize specific key phrases in advertising campaigns. It is paramount to make sure that the product placed on the website can be acquired through simple voice commands.
Using artificial intelligence to increase sales
Thanks to artificial intelligence algorithms, a boost in the number of chatbots is expected in the near future. Smart chatbot systems communicate with the user while they book tickets, arrange appointments with the doctors, and many more. Virtual assistants can replace technical support and provide valuable recommendations when the users are choosing a product.
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Nowadays, artificial intelligence helps scan barcodes and track the quantity of goods in warehouses, improving marketing strategies and communication with customers. Chatbots perform routine work; for example, send notifications to the buyer, maintain a dialogue with the visitor on the site, process orders without breaks and days off, segment leads, and send information to the buyer with promotions and attractive offers.
Enabling cryptocurrency payments
A wide range of payment options increases the conversion rate on the site. Digital currency is gradually being introduced into the e-commerce field. Some companies have already started accepting payments in cryptocurrency. This payment method is so favored because using a digital wallet results in the minimal transaction fee, and the money transfer is faster.
However, you should make sure that making a payment in digital currency a buyer should not experience any difficulties. The process of placing an order and making a payment should be simple and clear. Additionally, it is easier for a visitor to make an impulsive purchase if the payment process takes several clicks.
Integrating augmented reality technologies
AR technologies have changed the world of e-commerce since users can check whether the product is a catch without leaving home. Clothes, furniture, and accessories – all this can be virtually transferred to your room for you to evaluate the result. Users would be more willing to buy a product if they had the opportunity to try it on virtually.
Without a doubt, the introduction of AR technologies requires considerable financial investments. Therefore, if a business owner cannot afford such a tool yet, there are plenty of methods that can work out. For example, a photo of a product in 3D or feedback in a video format, like customer reviews of the product.
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Implementing trends and changing the ways e-commerce is promoted isn’t a fast talk. Before integrating a particular tool, you need to consider multiple pros and cons. To assess the demand on a particular trend correctly, try analyzing your competitors’ moves. Thoroughly monitor news about competing organizations to have a bigger picture of your industry’s direction.
You can also conduct industry-specific research concerning the target audience preferences. Don’t hesitate to use official statistics to know which marketing tool is getting popular. Track the behavior of your customers on the website (the ways they engage with your content) and ask for feedback from the users.
Ecommerce is drastically evolving and changing. To determine which trend will catch on and increase the conversion and the number of potential customers, don’t be afraid to test new tools. Nevertheless, ecommerce trends should be approached carefully. Don’t underestimate risk assessment which can influence your decision about applying specific trends in unique cases. But you are not alone in this technological flood, click here to get valuable recommendations and the help you are searching for.