Visual content automation is essential for ensuring that your DTC Salesforce B2C Commerce visual experience is seamless and tailored.
What is the most important aspect of your customer’s direct-to-consumer (DTC) online shopping experience?
Visual Content (in two words).
Images and videos, as we all know, sell items. Before adding an item to their cart, people want to see and experience it as closely as possible. When an image on a product page loads slowly or a video is glitchy, the risk that the customer will bounce and search elsewhere increases rapidly, and the sale is lost in seconds.
Poor image quality, bandwidth faults, inappropriate content scaling per device, and uneven video playback on embedded players are all common visual content concerns.
The solution necessitates meticulous visual asset management and optimization, which includes different picture and video sizes for diverse display circumstances on desktop, mobile, and social media platforms. Historically, this has necessitated significant contributions from many teams throughout the process, from the photo shoot to end-user consumption.
To the Rescue: Visual Content Automation!
Thankfully, automated digital solutions are now widely available for Salesforce B2C Commerce firms, allowing each shopper to have a unique visual content experience.
We’re highlighting three benefits of using visual content automation on your Salesforce B2C Commerce retail site with our partners at Cloudinary.
1. Visual Material: Make your visual content stand out.
When you invest in high-quality photographs and/or video, you assume (and should expect) that your consumer would appreciate it as much as you did when you approved the final content. Your media will be transformed by a visual automation platform dependent on the device and platform from which it is accessed. Proper media scaling and compression will result in a seamless, polished, and premium visual experience, allowing the consumer to focus on the product and their purchase choice without being distracted by technological difficulties.
2. Personalized User Experience: Assist your customers in making decisions for themselves.
Personalization is no longer a luxury; it is becoming a must for DTC brands to achieve maximum performance. This is especially true for the millennial consumer, who spends their days jumping between various gadgets and loves to shop online and on their mobile devices.
“This year’s most successful DTC businesses will be those that tailor the online experience—and its associated visuals—to the individual buyer who is exploring.” Cloudinary –
A powerful visual content automation technology transforms a time-consuming customising procedure into a personalised experience that boosts conversions. The tool will serve up correctly sized and compressed media, auto-crop, auto-tag, and offer the option to erase an image’s background, modify colours, add logos, or monogramming using artificial intelligence.
When does a customised visual experience improve the buying experience and give your customers more confidence in their purchase?
Maybe Sheila, your next-door neighbour, is shopping for a new desk chair and can’t decide between black leather and white cloth.
Perhaps Coach Taylor is working on team shirts for the yearly baseball tournament.
Don’t forget about Cousin Nadia, who is planning a surprise baby shower for her sister.
These product customization APIs are simple to integrate into your website or mobile app, allowing users to personalise their purchases and see how they will look when they arrive, increasing customer happiness and decreasing return rates.
3. Time Saved: Reclaim part of your and your customer’s valuable time.
You’ll have more time now.
You can launch a product in minutes using automation, saving your company time (and money, right?). Eliminate the need for many revisions of the same media file, as well as upload time, media management, and testing. Simply deliver the main visual content asset, and it will be automatically resized as needed for optimal performance without the need for a time-consuming manual process.
You’ll have more time to spend with your consumer.
Visual magic comes when the proper file is viewed in the right browser or app on the right device. We observe a reduction in page load time and rapid content delivery, which translates to lower bounce rates, more sales, and happier customers for your business. It’s a win-win situation.
Make Use Of Your Visual Content
By automating your visual content efforts on your DTC ecommerce site, you can provide your customers with a seamless, personalised, and quick digital buying experience that they will value and appreciate. Pixel eats, sleeps, and breathes Salesforce ecommerce, and we’re proud to work with partners like Cloudinary to optimise and elevate your visual content. Looking to improve your ecommerce consumer experience, increase online sales, and expand your business? Our team is available to assist you.